This year’s March Madness tournament represented a distraction from the pandemic and a beacon of hope to regain a tradition that 2020 stole. Both fans and brands were exceptionally excited for the 2021 March Madness tournament to commence after last year’s had to be abruptly canceled when our country entered a state of lockdown and fear. Let’s take a closer look at a few of this year’s top March Madness Ads.
For better or for worse, advertising is extremely powerful. It has the ability to communicate norms to massive audiences in a way that can have a huge impact on shaping societal values. Unfortunately, advertising has traditionally dragged behind social revolutions. This was noticeable after the Women’s Rights Movements of the 60s and 70s when women continued to be objectified and depicted as less capable than men. Now, with the Black Lives Matter Movement moving more into the spotlight than ever before, it makes us reflect more on how well the advertising industry is representing people of color and other diverse audiences.
With Nov. 3 right around the corner and arguably one of our country’s most important elections, I find myself surrounded by a media presence urging me to go vote. Social media, paired with our current political climate, has led college kids to be extremely engaged and invested with the social, environmental, and economic issues our country’s leadership holds in its hands.
The Daily Cardinal advertising team loves podcasts! In such a busy world, they give us the time to listen, think, and reflect on important issues and skills needed in a business environment. We’re not alone either, with over 50% of the United States population listening to podcasts and millions of podcasts to choose from, podcasts have become one of the most prominent ways to communicate and share stories and lessons, but with so much to choose from, where should a business person start? We’re here to help with five podcasts for five types of business people.
As the cache of virtual calls, social media and endless emails flood our schedules amidst the ongoing health crisis, more people are seeking sources of comfort. The solution is simple. Long-form audio stories are engaging and help listeners better grasp our interconnected, fast-paced world. In all its variety, podcasts offer an escape.
Greg Graze, once a Cardinal and forever a beloved alumni, has always had a niche for journalism. “It was just kind of love at first sight” is how he described it. His story begins in high school, where he found his interest in journalism. Graze had written an article for the Washington Post, and upon his arrival to Madison, his parents suggested that he check out the student newspaper.
Just about every day, I scroll through my social media feed, checking out my friends’ photos, following companies I like, and reading posts from my favorite news outlets. I look at what spikes my interest, and many times, I go on social media to check out a business’s page and see what they offer or what they have been up to. From LinkedIn to Instagram, Twitter and more, there are plenty of different platforms to fit your business needs and reach your target audience. So let's talk. Businesses need to be on social media and here’s why.
At this point, it would be almost impossible to go through our daily lives without hearing at least one piece of news about TikTok. The Chinese video-sharing social network is loved by Gen Z, hated by governments worldwide, and is one of the top national security concerns right now. No other social network besides Facebook has grown as quickly as TikTok, and especially not one from China. So how did TikTok become the global phenomenon that it is today? Well, to find out, we have to go back in time.
When Covid-19 first started closing workplaces in the U.S., many of us thought we’d only be out of our offices for a few weeks or months at the most, but here we are almost six months later with many of us still navigating a new, ever-changing challenge of working from home. While many of us have slowly become work-from-home pros, mastering the art of working out of our bedrooms, dining rooms, and kitchens, and learning the etiquette of Zoom calls, there are still tons of ways that we can look to up our work-from-home game!
Abby Becker is no stranger to the wonders of Vilas Communication Hall. Walking through the old building is like a maze for several students, though there is one familiar room: The Daily Cardinal. There, Becker found camaraderie, respect, fun, learning opportunities and most of all, a community.
The current pandemic has consumers wary, whether it be concern for health and safety, lack of work and income stability, or fear of what the future may hold. People are nervous right now, and as a business, communicating to your audience is key. Because the COVID-19 pandemic is in full swing, the focus is now on responding to and learning from the crisis. So how do you exactly handle crisis communication right now?
Companies are finding themselves onboarding new employees virtually - a novel first for many. As people work remotely across the U.S., it’s easy to fall into the trap of micromanagement and/or miscommunication. Empathy can get lost when the pressure is on. However, in a pandemic, the rules are changing. There are no in-person team lunches or ways for people to pop into their colleague’s office and chat. Now, spreading some positivity and planning virtual team strengthening activities is feasible and more important than ever. Taking the time to help every individual feel special and connected to the organization will ensure teams work efficiently and respectfully.
Gen Z is the largest, most diverse generation in the history of the U.S., and they’re shaking up retail more than any generation ever before. They hold an estimated $143 billion in spending power and know exactly how they want to use it, so it’s key that your business starts to learn how to reach this generation in meaningful ways before the Zoomers start to leave you behind.
Perhaps your business is searching for young professionals to add to your team. Maybe you just want to learn more about ways to gain some exposure in the campus student market. I’ll give you two words: social media. If there’s anything the global pandemic wrought by COVID-19 has taught us, it’s that becoming virtual is the new norm. Thus, the key question isn’t, “Should I be on social media?” but rather, “How do I leverage social media to create a trustworthy, positive perception of my organization?”
With over 125 years of being the voice of the student at UW-Madison, it’s likely that you might’ve missed something along the way. Knowing that, we wanted to give you the top 5 facts about The Daily Cardinal!