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Sunday, January 17, 2021

Advertising Blog

Civic Engagement is Trending: How Brands are Getting Young People to the Polls

By Daily Cardinal Advertising Team and Taylor Slutzker | Oct. 29

With Nov. 3 right around the corner and arguably one of our country’s most important elections, I find myself surrounded by a media presence urging me to go vote. Social media, paired with our current political climate, has led college kids to be extremely engaged and invested with the social, environmental, and economic issues our country’s leadership holds in its hands.

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Where is Greg Graze Now?

By Daily Cardinal Advertising Team and Lauren Coleman | Aug. 12

Greg Graze, once a Cardinal and forever a beloved alumni, has always had a niche for journalism. “It was just kind of love at first sight” is how he described it.  His story begins in high school, where he found his interest in journalism. Graze had written an article for the Washington Post, and upon his arrival to Madison, his parents suggested that he check out the student newspaper.   

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Why It Is Important to Be Present on Social Media - Perspective

By Daily Cardinal Advertising Team and Lauren Coleman | Aug. 6

Just about every day, I scroll through my social media feed, checking out my friends’ photos, following companies I like, and reading posts from my favorite news outlets. I look at what spikes my interest, and many times, I go on social media to check out a business’s page and see what they offer or what they have been up to. From LinkedIn to Instagram, Twitter and more, there are plenty of different platforms to fit your business needs and reach your target audience. So let's talk. Businesses need to be on social media and here’s why.

Photo from Unsplash user Kon Karampelas
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TikTok on the Clock

By Nick Dotson and Daily Cardinal Advertising Team | Aug. 5

At this point, it would be almost impossible to go through our daily lives without hearing at least one piece of news about TikTok. The Chinese video-sharing social network is loved by Gen Z, hated by governments worldwide, and is one of the top national security concerns right now. No other social network besides Facebook has grown as quickly as TikTok, and especially not one from China. So how did TikTok become the global phenomenon that it is today? Well, to find out, we have to go back in time.

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5 Tips For Successfully Working From Home

By Nick Dotson and Daily Cardinal Advertising Team | Jul. 29

When Covid-19 first started closing workplaces in the U.S., many of us thought we’d only be out of our offices for a few weeks or months at the most, but here we are almost six months later with many of us still navigating a new, ever-changing challenge of working from home. While many of us have slowly become work-from-home pros, mastering the art of working out of our bedrooms, dining rooms, and kitchens, and learning the etiquette of Zoom calls, there are still tons of ways that we can look to up our work-from-home game!

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Riding the Wave of Crisis Communication

By Daily Cardinal Advertising Team and Lauren Coleman | Jul. 23

The current pandemic has consumers wary, whether it be concern for health and safety, lack of work and income stability, or fear of what the future may hold. People are nervous right now, and as a business, communicating to your audience is key. Because the COVID-19 pandemic is in full swing, the focus is now on responding to and learning from the crisis. So how do you exactly handle crisis communication right now?

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Creating Team Connections Virtually is Possible. Here are Some Ideas for Your Business.

By Gaby Vinick and Daily Cardinal Advertising Team | Jul. 22

Companies are finding themselves onboarding new employees virtually - a novel first for many. As people work remotely across the U.S., it’s easy to fall into the trap of micromanagement and/or miscommunication. Empathy can get lost when the pressure is on. However, in a pandemic, the rules are changing. There are no in-person team lunches or ways for people to pop into their colleague’s office and chat. Now, spreading some positivity and planning virtual team strengthening activities is feasible and more important than ever. Taking the time to help every individual feel special and connected to the organization will ensure teams work efficiently and respectfully.

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How Generation Z Shops

By Nick Dotson and Daily Cardinal Advertising Team | Jul. 17

Gen Z is the largest, most diverse generation in the history of the U.S., and they’re shaking up retail more than any generation ever before. They hold an estimated $143 billion in spending power and know exactly how they want to use it, so it’s key that your business starts to learn how to reach this generation in meaningful ways before the Zoomers start to leave you behind.

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So You Want to Reach Gen Z: Perspective

By Gaby Vinick and Daily Cardinal Advertising Team | Jul. 15

Perhaps your business is searching for young professionals to add to your team. Maybe you just want to learn more about ways to gain some exposure in the campus student market. I’ll give you two words: social media. If there’s anything the global pandemic wrought by COVID-19 has taught us, it’s that becoming virtual is the new norm. Thus, the key question isn’t, “Should I be on social media?” but rather, “How do I leverage social media to create a trustworthy, positive perception of my organization?”

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