For better or for worse, advertising is extremely powerful. It has the ability to communicate norms to massive audiences in a way that can have a huge impact on shaping societal values. Unfortunately, advertising has traditionally dragged behind social revolutions. This was noticeable after the Women’s Rights Movements of the 60s and 70s when women continued to be objectified and depicted as less capable than men. Now, with the Black Lives Matter Movement moving more into the spotlight than ever before, it makes us reflect more on how well the advertising industry is representing people of color and other diverse audiences.
With Nov. 3 right around the corner and arguably one of our country’s most important elections, I find myself surrounded by a media presence urging me to go vote. Social media, paired with our current political climate, has led college kids to be extremely engaged and invested with the social, environmental, and economic issues our country’s leadership holds in its hands.