Greg Graze, once a Cardinal and forever a beloved alumni, has always had a niche for journalism. “It was just kind of love at first sight” is how he described it. His story begins in high school, where he found his interest in journalism. Graze had written an article for the Washington Post, and upon his arrival to Madison, his parents suggested that he check out the student newspaper.
Just about every day, I scroll through my social media feed, checking out my friends’ photos, following companies I like, and reading posts from my favorite news outlets. I look at what spikes my interest, and many times, I go on social media to check out a business’s page and see what they offer or what they have been up to. From LinkedIn to Instagram, Twitter and more, there are plenty of different platforms to fit your business needs and reach your target audience. So let's talk. Businesses need to be on social media and here’s why.
The current pandemic has consumers wary, whether it be concern for health and safety, lack of work and income stability, or fear of what the future may hold. People are nervous right now, and as a business, communicating to your audience is key. Because the COVID-19 pandemic is in full swing, the focus is now on responding to and learning from the crisis. So how do you exactly handle crisis communication right now?