Red Bull is taking capitalism into space
By By: Mitch Taylor | Oct. 29, 2012Okay, I understand that in news years this is rather old, but I think it’s important to look back on Felix Baumgartner’s stratospheric freefall. For any readers that don’t know, the energy drink company Red Bull sent a stuntman up into space who then jumped down to Earth, breaking the sound barrier as well as a bunch of world records in the process. Following this record-breaking publicity stunt, nicknamed Project Stratos, some of the more cynical among us are wondering, besides how Baumgartner fit his massive balls into that suit, why anyone should really care? I’m going to tell you why anyone should really care.



