The story of WeatherTech’s unofficial mascot, Scout, went viral after it aired in the second quarter of Super Bowl LIV, urging people to donate to cancer research at the UW-Madison School of Veterinary Sciences.
CEO David MacNeil’s 7-year-old Golden Retriever had a rare form of heart cancer that was treated successfully thanks to the work of UW-Madison veternarians.
It was Scout’s story that led to a generous donation from the Petco foundation.
A Facebook post on Jan. 31 announced Petco would pledge $250,000 to the UW-Madison Vet School to help fight pet cancer.
Petco was founded in 1999 and has since invested over $250 million in animal welfare across the country, according to their website.
State Farm also tweeted their commitment to donate $50,000 to the Vet School Feb 2.
