UW-Madison announced Wednesday Coca-Cola Vice President and School of Journalism and Mass Communication alumnus Ben Deutsch will be the commencement speaker for the Dec. 21 winter graduation ceremony.
Deutsch will discuss the “massive” opportunities within reach of UW-Madison graduates supported by his personal experience, according to a UW-Madison press release.
“This university means so much to me,” Deutsch said in the release. “It has everything to do with whatever kind of success I’ve had, personally and professionally.”
Deutsch started at Coca-Cola in 1993 as a public relations manager and gradually advanced to his executive position. In the release, he mentioned the prestigious reputation a degree from UW-Madison has with employers worldwide, including Coca-Cola.
“When a UW graduate comes across our radar, people pay attention,” Deutsch said in the release.
The two hour-long Winter Commencement ceremony will begin at 10 a.m. Dec. 21 at the Kohl Center.
