Exploring the conundrum of filling concert seats
By Brian Weidy | Mar. 3, 2014Last October, during the CMJ Music Marathon in New York City, Arcade Fire played a pair of not-so-secret shows in Brooklyn under the pseudonym “The Reflektors,” the title of their new album. At a converted warehouse space that held about 3,000 people, tickets sold out instantly for the two shows and within minutes, tickets on StubHub ranged from $220 to $5,000.














