Skip to Content, Navigation, or Footer.
The Daily Cardinal Est. 1892
Thursday, March 28, 2024
IMG_6624.jpg

Sushi Express not affiliated with new restaurant under same name

Sushi Express put a sign on their door asking customers to inform others.

Sushi Express clarified they are not opening up a second location amid confusion about a Japanese restaurant opening on State Street.

A new restaurant on State Street announced they will be opening up under the name Sushi Express. An unaffiliated restaurant also named Sushi Express already exists on University Avenue. 

Sushi Express called the owner of the State Street restaurant but was not able to reach them, according to Bella Lin, a manager at Sushi Express. They then sent a letter, asking them to change the name of their restaurant. 

Sushi Express is owned by two families who shaped Sushi Express’ image in Madison, Lin said. 

“They have been working very hard to gain today's reputation, popularity, the sponsorship for our customers,” Lin said. “We have a huge customer base.”

Lin fears Sushi Express customers will assume the State Street restaurant is their second location.

“Eventually, they will be taking advantage of us,” Lin said. “Our reputation and our name will bring them some sort of business for sure.”

There are several restaurants called Sushi Express across the country, unaffiliated with the one in Madison. Lin says this situation is different because of the new restaurant’s proximity to them. 

Sushi Express will continue to try to change the name of the Japanese restaurant opening up on State Street. They have been contacting a lawyer about the issue, according to Lin. 

Aside from a few exceptions, it is illegal under Wisconsin law for a new business to be named after a pre-existing business in the state whose name is trademarked. 

Enjoy what you're reading? Get content from The Daily Cardinal delivered to your inbox
Support your local paper
Donate Today
The Daily Cardinal has been covering the University and Madison community since 1892. Please consider giving today.
Comments


Powered by SNworks Solutions by The State News
All Content © 2024 The Daily Cardinal