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The Daily Cardinal Est. 1892
Tuesday, March 28, 2023

College dream became reality


The world around us has been filled with a consistent uncertainty for months. While businesses across the United States have been struggling to survive, a Wisconsin-based sportswear company is flourishing. 

Shane Skaar, founder and owner of Streignth, is a current junior at the University of Wisconsin-La Crosse. His business offers sportswear clothing, personal training and an overall core mission of inspiring individuals to become the very best version of themselves.

After a life-altering chest surgery when he was younger, Skaar developed a determined attitude toward achieving the most that life could offer. After recovering from his procedure, he began lifting, slowly beginning to love the ambiance of fitness. His first semester of college led to his collective understanding of business, and it was here that Skaar realized something: Why not combine his love of fitness and entrepreneurship into something positive? In January of 2019, Streignth was born.

Over the past two years, Skaar’s company has sold to all 50 states, been featured in over 20 media outlets such as Yahoo! Finance, and has amassed a total of around 8,000 followers across their social media platforms. Recently, Streignth has collaborated with UW-La Crosse and La Crosse’s health department to provide over 6,000 masks to the community in efforts to prevent the spread of COVID-19. 

His brand features over 100 athletes and ambassadors who represent Streignth over the country with half a dozen located here at UW-Madison. Nikki Madden and Jayden Robinson are two ambassadors of the Lion Order. 

“The fact that Streignth started as a small business here in Wisconsin is true to its virtues of drive and motivation,” Madden commented. “In the few months that I have been apart of the program, I have been able to watch Streignth’s growth and positive influence thrive.” 

Robinson has seen the same effect in his life. “Being a part of this team makes you feel like you are always working toward something. It makes me want to grind for a better version of myself, and it overall has impacted the way I live my life,” he said.

In addition to providing exceptional clothing to his customers, Skaar aims to motivate others to push their boundaries in all aspects of their lives. 

Through hard work and determination, Streignth is quickly becoming the next big face of athletic wear. Follow Streignth (@streignth) on all social media platforms, and check out the gear for yourself at

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