Life and Style

Gameday looks for any style, at any price, for any Badger fan

Thrift it, borrow it, buy it or donate it — as long as it’s Wisconsin red, it will do. 

Image By: Will Cioci

On any game day in Madison, expect the city to be flooded in a sea of red. As soon as you step out any door, you’ll be struck with insurmountable energy and spirit. 

These days require great stamina and energy: two things that would be hard to accomplish without the right preparation. 

We can all agree that game days are as much about outfits as they are about football or the actual game. Your day will instantly be better if you feel like your best self. 

When trying to be fashion forward, look back

Some of my favorite game day looks include vintage apparel. These are easiest to find at thrift stores like St. Vincent De Paul, Dig & Save Outlet and Ragstock; all places that have one-of-a-kind apparel at great prices. 

Online sites like Etsy, Poshmark and Depop also have inexpensive and unique Wisconsin apparel that ship fast and are easy to buy.

Since all of these places also give you the option to exchange your clothes, one way to save money can be by exchanging one game day outfit for another. 

Where spirit is born: State Street

If you’re up for the adventure, take a walk down State Street (before game day if you want to survive). 

The best part about State Street is that you can easily make this shopping spree fun; stop at different restaurants to grab a quick bite and recharge when trying to find your look. 

Some of my favorite stores on campus include the University Bookstore (bonus: they accept Wiscard) and Underground Printing for when I’m feeling creative. 

Go bold or go home

If you’re looking for a trendy outfit that will also serve as a great conversation starter, check out these instagram accounts: @recessapparel_, @nextfour_apparelandmore, @dressedbyjord, @lojobands and @tailgatetailor. 

Get inspiration from others and put your own twist on the look. Don’t be afraid to get creative with paint, sharpies, a sewing kit or scissors. 

When you’re shopping, remember to keep an open mind, be creative and have fun! Feeling comfortable and confident is key to making your gameday the best it can be. Now go out, find your look and celebrate another Badger win!

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