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Saturday, June 22, 2024
One ad in the “Mythbuster” campaign highlights why in-state tuition can benefit Wisconsin residents.

One ad in the “Mythbuster” campaign highlights why in-state tuition can benefit Wisconsin residents.

Fall ad campaign dispels common misconceptions of UW-Madison

An ad campaign that dispels myths about UW-Madison launched last week and will run online throughout the fall.

The “Mythbuster” campaign, comprised of six ads, focuses on how UW-Madison serves Wisconsin residents, highlighting common misconceptions of the university including in-state tuition costs, graduation rates and post-graduation career options.

UW-Madison Director of News and Media Relations Meredith McGlone said the campaign was created because it became clear that there was a gap between public perception and what the facts actually are regarding these misconceptions.

In a blog post, Chancellor Rebecca Blank said the ads are meant to attract Wisconsin residents to UW-Madison by showing the benefits of a “world-class education” that’s close to home. They also encourage state-resident students to apply.

“It’s a common misconception that not many Wisconsin applicants get into UW-Madison, and that’s why we launched a campaign to tackle this and other myths associated with our campus."

Blank also said the ads exemplify the partnership between UW-Madison and the state, a relationship that she claims strengthens the state economy.

The ads can be seen on a variety of social and digital platforms. They are also set to run in UW–Madison’s allotted institutional promotional commercial spot during Badger sporting events on the Big Ten Network, which includes Badger football games. 

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