As the Badgers advanced in the NCAA basketball tournament Thursday, UW-Madison won a social media “tournament” that pits schools against each other in a competition similar to March Madness.
The “Influencer Insanity” contest was created by Klout.com, a website that measures the use of social media. Social media users cast votes for the university they thought best utilized the technology.
After UW-Madison “beat” Drexel University, Duke University, University of Washington and Syracuse University this week, they met Marquette University in the finals where they beat their in-state rival 3,745 to 2,740.
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