The UW-Madison Athletic Department was ranked No. 10 in the country for the most revenue generated among college athletic departments nationwide in 2009-'10.
UW-Madison's athletic department brought in $93.9 million in earnings to the university.
This is a 4.5 percent increase in athletic department revenue from the $89.8 million revenue it gathered in the 2008-'09 school year.
The Ohio State University (No. 3), the University of Michigan (No. 6) and Penn State University (No. 7) were three other Big Ten schools ranked in the nation's top 10 list, earning $123.2 million, $106.7 million and $106.6 million dollars respectively. The University of Texas was ranked No. 1.
The Big Ten Conference ranks second in athletic revenue among conferences, bringing in $905.2 million, while the SEC is first in the rankings with over $1 billion in revenue in 2009-'10.
According to USA Today, head coach Bret Bielema makes at least $1.78 million each year.
Bielema is one of 60 head football coaches to have earned more than $1 million this year.
This number does not include annual bonuses. Bielema will add onto his 2010-'11 earnings for bringing this year's football team to the Rose Bowl game in Pasadena, Cali.
