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The Daily Cardinal Est. 1892
Sunday, June 08, 2025

University Book Store to expand to new store location in Milwaukee area

University Book Store plans to open a new store at the Brookfield Square Mall in Brookfield, Wis., Oct. 1. 

 

University Book Store opened in 1894 in Madison to provide students with university merchandise, books, gifts and school supplies. Since the opening, the bookstore has expanded to other locations in Wisconsin, including four different venues in Madison and one in Janesville. 

 

An employee from the State Street bookstore said directors are currently in the Milwaukee area in preparation for the opening of the new store.  

 

According to The Capital Times, the book store will hold similar apparel and gifts as the other stores, but it will also carry UW-Milwaukee and Marquette University merchandise. 

 

Bo Ryan, UW-Madison's men's basketball coach, will appear at a book signing for his autobiography, Bo Ryan: Another Hill to Climb"" Thursday at University Book Store's Hilldale Shopping Center location, 702 N. Midvale Blvd. He will also appear for a signing at the new Brookfield store Oct. 8 from 7 to 8 p.m.

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