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Sunday, June 08, 2025
Students show entrepreneur skills in 100 hours

100-hour Challenge: UW-Madison graduate student Gene Shiau looks through piles of old and used items avaialble in Memorial Union Friday as part of the the 100-hour Wiscontrepreneur Challenge.

Students show entrepreneur skills in 100 hours

UW-Madison students participated in a 100-hour competition over the weekend designed to spur students' entrepreneur skills. 

 

The Wiscontrepreneur Challenge, which started April 17, requires participants to create something socially valuable from recycled surplus material for $10 in 100 hours.  

 

100-hour challenge is an opportunity for students at UW-Madison to test their entrepreneur skills to be creative, to have fun and to see if they can flex their entrepreneur muscles,"" said Doug Bradley, assistant director of marketing and communications at UW-Madison's Office of Corporate Relations. 

 

Bradley said one's entrepreneurial skills do not reside in just one kind of person or discipline. 

 

""I think what the challenge really did for me was to demonstrate that it's possible to make a living doing something that you love,"" said art student Brittany Seabloom, one of last year's winners, who turned old wooden drawers into a wall sconce. ""It has really shown me that anyone can be an entrepreneur."" 

 

The goal of the 100-hour challenge is to help students from all academic fields explore their entrepreneur skills through promoting creativeness, organization and presentation ability. 

 

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According to Bradley, the recycling theme has been applied to this year's challenge due to Earth Day on April 22, which overlaps with the challenge period. He said the challenge aims to seek out students who show the potential to help society at large by reusing materials.  

 

""We really want to take what we are doing on the Madison campus to the other campuses in the university and eventually state-wide,"" Bradley said, adding he hopes Wisconsin will be recognized as an entrepreneurial state. 

 

Final submissions are due by 10 p.m. Monday. The winners will be announced April 28.

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