UW-Madison School of Journalism and Mass Communication Director James Baughman's latest book ""Same Time, Same Station,"" explores the evolution of television between 1948 and 1961, including the relationship between television programming and advertising, the definition of a hit TV series and the rapid growth of networks.
""There was a subset of advertising and film people who realized that television would be what it eventually became, relying on the weekly series and the daily soap opera,"" Baughman told University Communications. ""But there was another group of cultural democrats in the industry who thought television would be different.""
The book, published by Johns Hopkins University Press, was released recently and is the current ""Featured Book"" on the Press' website.
