The business of ball: working and sweating for free
By By Tyler Davis | Jan. 21, 2013College football isn’t just a sport. College football is a business. With Bret Bielema, the former head coach of the Badgers, leaving a $2.7 million salary for a $700,000 raise, we’re reminded of the amount of money that changes hands. Consider that the Big Ten generates hundreds of millions of dollars per year solely from licensing of television rights and you’ll gain insight into just how huge the industry is. The television networks make millions, the advertising agencies make millions, and the coaches make millions. There’s only one group that’s left out: the players.