After the reckoning: Can Bon Appétit recover?
At its peak, the Bon Appétit (BA) YouTube channel was the hub for foodies, offering creative exploration in the culinary scene, a cast of lovable chefs and a brief escape from the unprecedented times of 2020. Millions of viewers, myself included, got lost in Bon Appétit Test Kitchen and what became known as the “BA Culinary Universe.”