The Madison Streets and Engineering Division unveiled its 61 finalists in the naming contest for four new snow removal vehicles.
People have until 8 p.m. Friday to vote on their favorite names for the division's brine truck, bike path plow, loader and double wing plow. Among the finalists include many puns on celebrity names, such as “KeaNo Freeze” and “Dolly Plowton,” as well as pop culture references like “Scoopy Doo” and “Eb-brine-eezer Scrooge.”
The winning names will be chosen via a ranked choice voting system, where voters can pick their top five names for each vehicle, according to the city’s website. A name will win only if it earns a majority of total votes cast.
If no name wins a majority, the lowest vote-getter will be eliminated and another vote will be held until a name reaches 50% of votes cast.
Streets Division Public Information Officer Bryan Johnson said the contest provides an opportunity to highlight the importance of snow-fighting equipment in removing snow from roads while minimizing the use of salt, which can damage infrastructure and harm local freshwater bodies.
“Naming these snow-fighting machines in the City fleet gives us an opportunity to highlight their unique roles in helping us travel safely through Madison — whether by bike or by car — during the winter months,” Johnson said. “And, frankly, it’s fun.”
The division announced earlier this month it was accepting submissions for the name contest from community members until Jan. 13. More than 1,200 names were submitted before officials selected the 61 finalists.
The city website encouraged contestants to submit playful and pun-based names.
“The more pun-filled and playful the nickname, the better,” the site read. “Pop culture, local character and other references are encouraged.”
The final names are listed below:
Double Wing Plow Truck
A Plow Me to Introduce Myself
Kung Plow Chicken
Bring Da Truckus
Drifity Do Dah
Robert Plowney, Jr
Loader with Plow and Wing
The Shovin’ Scoopful
JD Plower and Associates
Fighting Bob La-PlowIt
Trackless MT7 Bike Path Plow
Snowbi Wan Kenobi
Quad Axle Brine Truck
Haline Dugan, PhD
Brine of Tarth
Deputy Briney Fife
Master of Brine Arts
Last year, the city asked residents to vote for the names of two electric compactors. The winning names were “Rosie the Rubbisher” and “Stone Cold Squeeze Often.”
Francesca Pica is the city news editor for The Daily Cardinal. She has covered multiple municipal elections and is a leading reporter on Madison labor issues. Additionally, she will serve as a news intern for The Capital Times throughout the summer of 2023.