As part of an overhauling website redesign, Madison’s Common Council adopted a new city logo Tuesday, which Ald. Maurice Cheeks, District 10, said is more versatile and “official.”
According to Cheeks, the city’s IT department proposed swapping the logo because the previous, “whimsical” logo did not translate well onto the new website format.
In addition to being more efficient, Cheeks said individual departments within the city can more easily customize the new logo to fit their needs. Furthermore, Cheeks said the previous logo, which represented the city for over a decade, was in need of a creative update.
“The old logo didn’t necessarily match the current skyline of the city but also the new logo, aesthetically, is more modern,” he said.
According to Cheeks, the city will not spend any money to change current depictions of the city logo in the community, however future usage of the emblem will feature the new design.
Ald. Scott Resnick, District 8, who also sits as the vice president of Hardin Design & Development, a local software company, said the website redesign is long overdue.
“We’re going away to a more modern technology,” he said. “It should make the site easier to maintain as well as some aesthetic improvements.”
Resnick said the new site will hopefully launch within the next three months.
