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Thursday, June 20, 2024

UW-Madison creates new multimedia fundraiser aimed at alumni

The University of Wisconsin-Madison created a new annual multimedia campaign aimed at increasing alumni donations, which will run through October.

The campaign, titled “Share the Wonderful,” features an interactive website designed to help alumni learn how their contributions make an impact on campus, according to a statement by the university.

Currently, less than 10 percent of all alumni contribute to UW-Madison, according the statement.

UW-Madison will use the campaign to streamline fundraising efforts, since the annual event will take the place of multiple fundraising calls throughout the year.

Other features on the website include a video game that allows alumni to test their skills on UW-Madison trivia, help Bucky aid students on move-in day and participate in a simulated snowball fight.

More information about “Share the Wonderful” can be found on their website.

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