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The Daily Cardinal Est. 1892
Sunday, February 25, 2024

Social media scavenger hunt aims to familiarize students with UW campus

The University of Wisconsin-Madison will host the second annual #FindUW event Friday to reacquaint students with campus while also expanding the university’s social media presence.

#FindUW is a social media scavenger hunt created by the Center for First Year Experience and the Visitor and Information Programs.

Students are to follow clues from the #FindUW website and university Twitter accounts to locations around campus and find workers with red Bucky signs to be entered into drawings for prizes. Clues for the scavenger hunt will be announced from 10 a.m. to 5 p.m.

Prizes for the event range from gift cards to a dedicated table at Helen C. White Library for a semester.

University Communications and Marketing Social Media Coordinator John Lucas said the event will reinforce the university’s already expansive presence on social media platforms.

“One of my goals is to see [UW] be known as one of the most forward-thinking social media universities in the country,” Lucas said.

The event is an effort by CFYE and VIP to connect students with university social media accounts to spread news and events in a digital format, according to Student Services Coordinator Darcy Wittberger.

“[Social media] is where the students are,” Wittberger said. “This is where they get their news and information and we want to go where the students are talking to each other.”

Several hundred students participated in last year’s #FindUW and the university wishes to increase that number this year, Lucas said.

More information on #FindUW can be found at

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