By publishing a list of 38 names in a 100-word anonymous opinion piece, The Badger Herald garnered national media attention and over 1,0000 website comments Monday.
The article told the 38 students there is a ""special place in Hell"" for them and originally asked fellow students to ""ridicule the ever-loving shit out of the above people.""
All 5,800 available student Rose Bowl tickets sold within 20 minutes of going on sale Sunday night.
Within a few hours, students began selling tickets above face value on Facebook Marketplace, from which Badger Herald authors compiled their list.
A UW-Madison student, who wished to remain anonymous because she was harassed, said she received angry phone calls and e-mails Monday, because she was confused for someone on the list.
""It's pretty ridiculous. I'm not a season ticket holder. Some people I don't even know that well in classes are like ‘How could you do this?'"" she said. ""Essentially what's happened is people are making a big deal out of it and making me out to be a terrible person and I didn't even buy tickets.""
Kevin Bargnes, The Badger Herald Editor in Chief and primary author of the article, said he does not regret printing the article.
Bargnes said the newspaper staff feels bad for students who have been offended, but did not realize ""people would take it so seriously.""
Some students listed said the Badger Herald did not do enough research on the intentions of student's Facebook advertisements.
Listed student Alex Benedict said he planned on buying tickets with eight friends, but when his friends were unable to get tickets, he decided to sell his.
""They just assumed everyone on the list went out to just buy tickets for profit, but I didn't go out for profit and I know other people who didn't go out to buy them for profit that I heard,"" Benedict said. ""[The Badger Herald] didn't even go out and research. They just publish what they want.""
Luke Schroeder, one of the people listed, said he also was misrepresented on the list.
Schroeder posted a fake listing for a $1,500 ticket, because he was not able to get a ticket and was mad that people were selling tickets for inflated prices.
In response, Shroeder posted a fake listing for a $1,500 ticket.
""It was pretty clear it was a joke for anyone who read the listing, a lot of funny comments,"" said Shroeder. ""Anyway, the Badger Herald went ahead and put my name on the list without reading the post.""
Although the article said the paper would continue to print names of alleged scalpers, Bargnes said they will not be adding to the list because they do not have the resources to check the credibility of all submitted names.
As for drawing more attention to the scalping issue, Bargnes said the article was a success.
""The way we went about it was to garner the subject more attention and obviously given the fact that it has been picked up by half a dozen national media outlets, we have accomplished that,"" Bargnes said.
