The Wisconsin Student Lobby taught UW-Madison students how to directly lobby their interests to campus officials or state lawmakers at its workshop Wednesday.
Lindsey Bembenek, WSL advocacy director, presented students with informational steps on how to lobby, including preparing for the visit, conducting the visit and building coalitions of support on UW-Madison's campus.
According to Bembenek, a crucial step in the lobbying process is preparing for the visit. This involves extensive research of facts and perspective on the issue. She said becoming aware of both sides of the argument, as well as considering the officials' background will increase credibility when addressing a diverse audience.
She said when conducting the visit, it helps to have prepared a concisely tailored message to the audience. The message should be delivered to benefit your position, but also to address multiple perspectives.
According to Bembenek, members of the group need to stay focused and act in a nonaccusatory manner during the visit. She said members should remain factual and provide evidence, but also include personal narratives that resonate with the audience.
After proposing the issue, Bembenek said she stresses the importance of listening to the official, as he or she will generate useful feedback. She said it is important to leave the official with a request for a specific action.
Bembenek also gave useful tips on how to lobby on campus.
She said it is beneficial to identify with other groups on campus that are addressing similar issues, such as the Wisconsin Student Public Interest Research Group.
Bembenek said networking with other organizations can lead to joint campaigns, grassroots mobilization and an improved use of media.
Evan Wallach, WSL legislative chair, said most student organizations on campus can benefit from learning how to lobby.
""[WSL] is adaptive,"" he said. ""As we grow and learn, we can incorporate that knowledge into our lobby presentations and use that information to help students advance their agendas.""
