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Friday, September 12, 2025

No ticket price increases for Badgers' sports fans through 2008-'09 season

Student season ticket packages will not face a price increase next year, according to the UW Athletics 2008-'09 budget unanimously approved Tuesday by the Athletic Board Finance Committee. 

 

The total projected budget is over $83 million. 

 

UW-Madison's football ticket prices will remain cheaper than seven other Big Ten schools, including Purdue University and the University of Michigan. 

 

John Jentz, associate athletic director of finance, said men's season basketball ticket prices are expected to decrease because there will be fewer home basketball games next year. However, 32 percent of the budget's revenue will come directly from ticket sales, Jentz said.  

 

If Wisconsin were to raise ticket prices in line with other Big Ten schools, revenue could have increased anywhere from $5 to $10 million, according to Jentz. 

 

Jentz said there was no need to raise ticket prices because UW-Madison is looking to cover its expenses, not to make a large profit. 

 

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Before presenting the 2008-'09 budget, details of the Outback Bowl profits and expenditures were explained.  

 

UW-Madison spent $1.45 million at the Outback Bowl, the majority of which went toward travel and hotel accommodations for the football players and coaches. The largest amount was spent sending the University of Wisconsin Marching Band. 

 

The new budget will contribute $2 million to campus funds and $2 million to the state's sales tax revenues. 

 

Over 50 percent of the budget will go directly to student athletes, while 39 percent will go toward UW Athletic Department salaries and fringe expenses. Additional funds will be given to campus support units such as the Kohl Fetzer Center, which provides academic and financial assistance to student athletes.  

 

Capital funds will be used on construction projects such as replacing the basketball court at the Kohl Center and working on the bleachers and field at McClimon Track/Soccer Complex.  

 

The university renewed contracts with ABC, NBC and CBS. The contracts will gross over $7.6 million, compared to last year's contract that totaled over $6.5 million.  

 

Jentz said revenue sharing from the Big Ten Network also helped boost returns. 

The full Athletic Board will vote on the proposed budget Friday.

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