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Friday, April 12, 2024
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Planned venture in Oliv apartments brings ‘80s, ‘90s club experience to Madison

Dinner, drinks and dancing all in one is the intention behind The Stuffed Olive, Double Tap and the Roxxy, three new businesses that will be located beneath the Oliv apartments. 

These three establishments, owned by business management consultant company the Harmonic Hospitality Group, are designed to create the perfect night out with interconnected concepts, according to Tony DeSalvo, the group’s president. 

At The Stuffed Olive, guests can eat a sit-down dinner, while Double Tap offers an experience with an arcade. And to end the night, guests can head over to the Roxxy, an ‘80s- and ‘90s-themed club with drinks and dancing. 

The vision behind this integrated concept was to make sure no one would have to leave while still having the freedom to enjoy themselves, said DeSalvo. 

“All three concepts are safe, inclusive, warm and welcoming,” DeSalvo said.  “So, you don't need to leave your building — hallelujah.” 

With the Roxxy, the Harmonic Hospitality Group wants to provide an experience no other can find in Madison. 

Inside the Roxxy, guests will be immersed in an ‘80s and ‘90s atmosphere featuring music, decor and artifacts dedicated to that time period. The goal of this theme is to establish a welcoming environment where everybody can join in, regardless of their familiarity with the iconic songs and share the experience with fellow guests, according to DeSalvo. 

The combination of music, drinks and the overall ambiance at the Roxxy aim to create a sense of inclusivity and fun, DeSalvo said. 

“Somebody that's 21 is gonna be sitting at a table next to somebody that's 65, singing the same song together,” DeSalvo said. “They will also be having their favorite beverage and taking a look at the cool artifacts you might see from Ferris Bueller's Day Off on the wall.” 

The venue will operate seven days a week, and the main room featuring a stage for a DJ or live music will be open on Thursdays, Fridays and Saturdays, according to DeSalvo. The area isn’t limited to the Roxxy’s use alone — other groups, such as fraternities and sororities, will have the opportunity to rent it, he said. 

Construction will start at the beginning of 2024 with a goal of opening at the start of the 2024-2025 academic year. 

“I know that when we open up all three, I would like to have close to 150 to 200 employees,” DeSalvo said.

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He said he is hoping to provide many job opportunities to University of Wisconsin-Madison students as they are planning on accommodating to their academic schedules. 

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