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The Daily Cardinal Est. 1892
Friday, December 01, 2023

Letter: Don't pay players

As Wisconsin Athletic Director Barry Alvarez sits at his desk, he looks down into his morning coffee to see if they’re still there. Sure enough, the ripples on the surface aren’t going away; in fact, they’re getting bigger. Something big is coming and it can’t be good. Mr. Alvarez isn’t alone. All but a handful of his NCAA Division I cohorts are having similar moments. Those who aren’t well, they’re not paying attention. The threat is no small threat, but a growing movement to mandate that big-time college football and men’s basketball programs pay hefty salaries to scholarship players. Should this come to pass, Wisconsin will find itself on the bottom floor of a two-tiered caste system with no means of improving its lot.

“What’s wrong with a top football player receiving an extra $50,000 a year,” asked Pulitzer Prize winning author Taylor Branch at a UNC-sponsored panel discussion. Branch has been a central figure and movement crusader since publishing “The Shame of College Sports” (The Atlantic) in 2011. Using figures compiled on 225 public universities by USA Today, only 22 athletic departments generate enough revenue to cover their expenditures without extra help. Wisconsin is not among them. Of these, only 14 could afford to pay the kind of extra money Mr. Branch suggests, roughly $7 million per year.

Given that tuition costs continue to grow at an astounding 8 percent year-over-year clip (while median family income shrinks), it would be unconscionable to force students to pony up the difference. That leaves two options: additional state subsidies or bigger athletic booster contributions. Otherwise, Wisconsin would have no choice but to accept its lot and settle into its new basement digs. As it currently stands, Wisconsin can and does find ways to woo top talent. But give one class of competitor the ability to sweeten the pie with monthly paychecks and no recruit will settle for a Badger jersey until he’s exhausted every option to play for pay. The chasm between paying and non-paying schools will be deep, wide and impossible to cross. Any aspiration of building a program and competing at the highest levels will be a quaint relic of the past.

Along with the impact on Wisconsin athletics, there is a bigger question: Is professionalization the right thing to do? After all, Mr. Branch and New York Times columnist Joe Nocera among others have likened the current system to plantation-era slavery. Slavery? Perhaps they haven’t seen the lavish facilities created for athletes who play for the big-time programs—not exactly slave quarters. And last I checked, college athletes—black, white and otherwise—are free to pack their bags and call it quits anytime they choose. That wasn’t an option back on the plantation. Bottom line, the provocative reference is shamelessly absurd and while it may unnerve some would-be dissenters, it should offend the senses of every African American who hears it.

Ironically, professionalizing the big-time programs could actually result in fewer scholarship opportunities for minority players. There’s no denying that administrations are routinely asked to lower academic standards in order to admit desired recruits. Make no mistake, this draws the ire of administrators, professors and more than a few alumni and students. But whatever you think of the practice, it’s given many athletes entrance into institutions they could never otherwise have attended.

In a two-caste system, this practice will likely come under greater scrutiny at non-paying schools. With fewer television dollars at stake for motivation, it could well come to a screeching halt.Meanwhile, among paying programs, academic expectations will diminish—if not disappear—as athletes morph into full-time W-2 employees and part-time (at most) students. “Once players become university employees,” argues Richard Southall, Director of The College Sport Research Institute, “they shouldn’t even be required to be students.” All this raises an important question: How will fans respond? They’re the wildcard. No one can say for sure whether fans will derive the same satisfaction following an NFL-lite team with little more than a licensing relationship with the university. If not, we’ll have killed the goose that laid the golden egg, in which case everyone loses.

For those who think this could never happen, think again. The movement has numerous high-profile supporters with substantial followings, and they’re having an impact. The cover story on the September 26th issue of Time magazine (“It’s Time to Pay College Athletes”) confirms it. The discussion is no longer confined to esoteric circles. It’s gone mainstream.

Movement crusaders—like Branch, Nocera and even famed sportscaster Frank Deford frequently claim that professialization will solve all manner of ills—from sports agent indiscretions to NCAA overreaching. Which brings me back to our panel discussion at UNC. If I didn’t know better, I would have sworn Mr. Branch was channeling Keyrock. You remember: the silver-tongued “Unfrozen Caveman Lawyer” from Saturday Night Live who bamboozled his juries into paying big sums. “Your lucrative television deals, complicated NCAA rules, and arbitrary procedures frighten and confuse me,” I could almost hear him say before delivering his signature close. “But there’s one thing I do know: These big time college athletes deserve big-time money.”There’s too much at stake here to be bamboozled. Even so, the ripples in Mr. Alvarez’s coffee just got bigger.

David is a writer, entrepreneur and former college football player living in Chapel Hill, NC. Please send all feedback to

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