Following the release of a star-studded lineup, three-day passes have already sold out for Couchella, America’s greatest festival of places where you put your butt.
Besides Steinhafels and Menards, which couch and couch-accessory fanatics predict will attract much of the crowd this year, plenty of lesser-known indie manufacturers are also preparing to showcase their newly released wares.
“Sure, a lot of people might go to see the line of Vampire WeekEnd Tables or the loveseats of Modest House,” said Sarah Kerrigan, an avid couch festival follower. “But at Couchella, you end up loving the little guys even more. The guys who still believe the only true furniture worth sitting on is the furniture you make in your own garage, with nothing but a felled oak tree and your great-grandfather’s steel hatchet. That’s what I go to see.”
Having only been around for 12 years, Couchella is relatively new to the living arrangement scene. Despite this, Couchella consistently serves up couch makers worthy of both nationwide and worldwide attention.
“The most memorable line of couches I have ever sat in was that of Radiobed last year,” Kerrigan recalled. “They’re always changing up their style, and even though at first you might think you won’t like a couch made of jagged volcanic rocks and cheetah pelts. You’ll change your mind after four or five hours sitting in one.”
While most Madison locals are in the dark about this critically acclaimed festival of butt seats, rest assured: Couchella is actually a real thing.
“Couchella is perhaps more known than its Milwaukee counterpart, Patiofest, and for that reason, it is all the less indie,” critiqued Jim Raynor, a local writer for the home goods commentary website, Pitchfort. “But try not to let this deter you from enjoying the fine furnishings nonetheless.”
