Last April, a late-night taxi stand began as a pilot project to serve Madison's nightlife on Fridays and Saturdays. On Friday, city officials announced that funding for the project has run dry, and the three cab companies involved in the stand would not fund the project. Without alternative funding, the program will discontinue at the end of the month.
With recent increases in violent crimes targeting the student population, this service providing safe transportation for students should not be discontinued. Considering the annual cost of operation is only $3000, there is absolutely no reason funding for the project cannot be found within the city of Madison.
The annual cost provides a salary for a sober monitor who regulates lines, calls in taxis and assists customers into cabs. The current stand operates on the 600 block of University Ave, and according to Madison Alcohol Policy Director Katherine Plominski, 200-250 customers are served on a weekly basis.
Plominski also stated that alternative funding is being sought in the form of sponsorships from Beer companies such as Anheuser Busch, but such pursuits likely won't pan out before funds dissipate. Additional pursuits have targeted bar owners in the Madison area. With an abundance of bars in the downtown area alone, this seems the best means to support the program's uncertain future.
According to Plominski, consensus among Madison bar owners is that they serve a predominantly pedestrian clientele, and existing programs, such as the Tavern League's Safe Ride"" voucher program are aimed primarily toward preventing drunken driving. Such notions account for the 23 percent participation rate from Dane county and Madison.
As a feasible program that promotes the safety of Madison's student and resident population in a time where safety is a major concern, bar owners would be wise to support the taxi stand. If ten bars in the downtown area were to participate, the monthly cost would be $30 - approximately five or six drinks. Doing so would not only ensure the safety of residents, but the potential return of customers who make it home safely after a night on the town.
