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The Daily Cardinal Est. 1892
Saturday, September 27, 2025

Alvarez names new senior associate athletic director to join UW staff

Atheltic Director Barry Alvarez announced Monday that Shawn Eichorst, a senior associate athletic director at the University of South Carolina for the past two years, has been named senior associate athletic director at the University of Wisconsin. 

 

I'm thrilled to be adding Shawn to our administrative team,\ Alvarez said in a UW release. ""He has been a college student-athlete and director of athletics, both at UW-Whitewater. He also is a proven Division IA athletic administrator. Being a native of Wisconsin, he knows our state. We are getting a very well-rounded and bright person to join our staff."" 

 

Eichorst was director of athletics at UW-Whitewater from June 1999 through December of 2003 before serving as Carolina's interim athletic director in June 2005. While serving in that capacity, he has had direct oversight of the football and baseball programs among other responsibilities within the university. 

 

""The University of Wisconsin is clearly one of the premier research institutions in the nation, and I am extremely fortunate to be given the opportunity to return to my home state and work alongside Barry Alvarez, who is one of the finest athletic administrators in the business,"" Eichorst said. 

 

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