Life & Style
Decoding the seasonal pumpkin spice craze
Madison is now wrapped in the cool embrace of autumn, and with it comes the invasion of pumpkin spice-flavored everything. Pumpkin spice: the blend of flavors that has become almost synonymous with fall. However, pumpkin spice may be a little different than you expected. Spoiler alert: it is not actually pumpkin-flavored.
Despite its name, the delicious blend we consume contains zero percent pumpkin a majority of the time. So, what is this delectable powder flavoring everything from lattes to Oreos? It is a blend of four major spices: cinnamon, nutmeg,
Many people wonder what is so alluring about the phenomenon that is pumpkin spice. Why is it that this flavor became synonymous with fall? There are a few scientific theories as to why we line the gates of Starbucks waiting for our beloved PSL’s.
The first is the nostalgia attached to the smell and taste of pumpkin spice. Chances are your grandma, neighbor or cousin threw it into a pie or sweet you ate growing up, and your brain can identify that and subconsciously associate those memories with your modern day pumpkin spice-flavored product. This essentially makes it a comfort food that you crave when you need a pick-me-up or a treat.
The second theory explains that the association between the smell of pumpkin spice and the delicious flavor it serves reinforces our behavior to consume copious amounts of the products. It has been proven that 80 percent of taste is
Don’t worry, pumpkin spice addicts; you can embrace the craving, considering there are a few health benefits associated with pumpkin spice. The cinnamon, ginger,