My first experience at Trader Joe’s
It’s very rare that a grocery store takes over social media, quickly growing its brand presence through platforms like TikTok; yet, that is exactly what Trader Joe’s has done. The store is famously known for its customer service and its “free trying” of any one product. I had heard about Trader Joe’s before on social media — YouTubers and TikTok influencers always seemed to shop there, and because of this, I thought it was overhyped and probably really expensive. Because of the Trader Joe’s “trend,” a stereotype arose about the people who go there. The employees are always said to be over-friendly, and the customers are stereotyped as “basic white girls” or “granola girls.”