After fewer arrests, attendees and the physical space of Halloween on State Street with its “Freakfest” adaptation, the City of Madison can now boast another reduction related to the event—its cost.
As city officials raised ticket prices to $7 and introduced corporate sponsorship, they managed to cut the net cost of the event by about 40 percent from 2006 to 2007. According to the Wisconsin State Journal, the net cost dropped from $363,000 to $220,000. The city only recently made the numbers official.
Freakfest’s expenses fell more than $100,000 in 2007, while revenue increased more than $70,000, the WSJ reported. One of Freakfest’s major costs—policing—will not be made official until every outside agency reports its costs.
The city decided to fence off and ticket the event after increasingly violent riots in previous years, and arrests have since dropped.