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Dunkin’ Donuts announces Madison area expansion plan

By: Jack Zeller /The Daily Cardinal  - September 12, 2008




Popular breakfast franchise Dunkin’ Donuts announced Wednesday their intention to extend the arms of their “every day, all day” coffee and doughnuts operation to the Madison area.

According to a statement, the chain is currently seeking experienced restaurateurs to manage a minimum five locations in Madison and Dane County, part of a plan to open a projected 32 new locations across southwest Wisconsin.

“Dunkin’ Donuts will satisfy a growing demand in Madison for high-quality coffee and baked goods that are available all day,” Dunkin’ Donuts’ Vice President of Franchising Lynette McKee said in a statement.

Dunkin’ Donuts, popular in many of the country’s metropolitan areas, is the nation’s leading coffee-by-the-cup retailer and is known for serving donuts, coffee and an expanded breakfast menu 24 hours a day.

Some UW-Madison students say they are excited for a taste of home.

“I’m from the East Coast where we have them on every block,” said UW-Madison graduate student Melissa Tully. “So I kind of miss their iced coffee.”

Tully said she would be happy to see a Dunkin’ Donuts open in Madison, but that it would not replace the more relaxed experience of local coffee houses.

“I enjoy their coffee very much,” she said. “But I don’t think I would hang out there to study because they don’t have the same environment as many of the smaller, local coffee shops.”

The chain has not announced specific plans for location openings, but said it hopes to have their business plan completed over the next several years.




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